You can find Gaby’s dreamy dresses at Seattle’s The Dress Theory and Portland’s AniA Collection.
With such an effortless, modern aesthetic, it’s hard not to fall in love with the brilliantly-branded brainchild of Gaby Bayona, Truvelle. Her simply stunning dress creations have helped turn brides across the country into visions of understated elegance. With her successful 2014 and 2015 collections and the latest 2016 collection’s launch, it’s easy to see that Truvelle is showing no signs of stopping. Get to know the hopeless romantic behind the Vancouver-based line below:
Tell me about the inspiration behind Truvelle. Was it more of a light bulb that went off or a gradual dream you nurtured? Truvelle happened organically, stemming from my experience at my mum’s custom dress shop. I had just graduated high school, and was spending my free time designing graduation gowns in shades of blush, ivory, and gold. I was surprised to find that brides – not graduates – were the ones resonating with these gowns; people were looking for something fresh and I had accidentally stumbled upon the answer. Fast forward three years later, I decided to break free from the custom dress world to start Truvelle under the premise of modern wedding gowns.
Why bridal dresses? For the longest time, I thought I’d go into engineering! My love for wedding fashion surprised me, and was something that developed the more I did it. Now, the main draw is how traditional wedding rules are breaking – bridal is more creative and exciting than ever.
The “Words from” section on each dress page as opposed to a product description is so fresh and romantic. What inspired this decision? I named my first collection after the women who helped turn Truvelle into a reality. In conjunction with the names I decided to write a blurb about each of them, which ended up being such a big hit with my brides that I decided to make it Truvelle’s “thing”. I really enjoy writing those descriptions – it’s a great way for me to reflect and document my personal life.
How do you envision Truvelle evolving as a brand? Ultimately, I’d want to turn Truvelle into a one-stop-shop for the modern bride.
What was your goal for the 2016 collection? I’d love to be at the forefront of a “wintery” wedding gown trend.
If you had to choose one of the 2016 gowns to wear for your own wedding day, which one would it be? It’s a toss up between Alexandra and Carolina.
What is one of the most memorable experiences you’ve had working with a bride? I had a stint in London when I first started Truvelle, and during that time I custom made a gown for my very first Truvelle bride. It was such a unique experience – I bought a portable sewing machine and travelled to her home every couple of weeks, sewing it on the dining room table of the Airbnb I had rented. She was an amazing client. I’d hang out with her friends post-fitting and eat pizza with them, talk about life, exchange banter.
How does your Vancouver flagship/studio location inspire your work? I’m influenced by the people around me, so being in a neighborhood filled with so many creative hustlers is a constant inspiration. I also have an amazing team, and want to do the best I can for all of them.
What is your favorite part of a wedding? I admire the community around it – how all of your closest family and friends come together to celebrate love.
What is your favorite love story (in literature, film, or real life)? I enjoy any story where love comes easy but the situation isn’t – yet you’re still able to rise above it.